TAMPA, FL - May 4th, 2015
The Melting Pot Partners with the Gluten Intolerance Group to Promote Celiac Awareness Month
Leading fondue restaurant franchise supports Chef to Plate gluten-free awareness campaign for sixth consecutive year
In recognition of Celiac Awareness Month in May, The Melting Pot Restaurants, Inc., the world’s premier fondue restaurant franchise, is partnering with the Gluten Intolerance Group (GIG) for the annual Chef to Plate gluten-free awareness campaign.
The Chef to Plate Program aims to raise awareness about gluten-related disorders through gluten-free dining during the month of May. The Melting Pot has been teaming up with GIG since 2010 when the fondue restaurant franchise first introduced its gluten-free menu.
“The Melting Pot launched its gluten-free menu after receiving requests from guests to provide safe and delicious gluten-free options for fondue fans to enjoy,” said Mike Lester, president of The Melting Pot. “We are proud to continue our support of Celiac Awareness Month by teaming up with GIG for the sixth year in a row.”
The Melting Pot’s gluten-free menu features gluten-free cheese fondues, salads, entrées and chocolate fondues, as well as gluten-free fondue dippers. Each year, The Melting Pot serves more than 10,000 pounds of gluten-free cheese fondue.
Chef to Plate is an international gluten-free awareness campaign of the Gluten Intolerance Group of North America (GIG), a nonprofit group dedicated to raising awareness of celiac disease and other forms of gluten intolerance. Celiac disease, an autoimmune disease that damages the intestine when gluten, the protein found in wheat, rye or barley, is consumed, affects one in 133 Americans and one in 250 worldwide.
About The Melting Pot Restaurants, Inc.
Founded in 1975, The Melting Pot has offered a unique dining experience for 40 years. With more than 130 restaurants in 35 U.S. states, Canada, Mexico and Southeast Asia and more than 20 international locations in development, The Melting Pot Restaurants, Inc., is the premier fondue restaurant and a leading polished casual dining franchise. Known for offering a choice of fondue cooking styles and a variety of unique entrées, The Melting Pot’s menu also features cheese fondues, salads, fine wines and chocolate fondue desserts. Fondue fans can join The Melting Pot’s Club Fondue for exclusive promotions, special events and advanced holiday reservation privileges. The Melting Pot is an affiliate of Front Burner Brands, a restaurant management company headquartered in Tampa, Fla. For more information, visit www.meltingpot.com. To learn more about franchise opportunities with The Melting Pot, please visit www.meltingpotfranchise.com.
About the Gluten Intolerance Group (GIG)
Gluten Intolerance Group of North America (GIG) is a 501(c)(3) non-profit association funded by private donations, membership proceeds and industry programs. It relies on tax-deductible contributions to support its many innovative industry, service, and awareness programs. GIG has been a highly respected leader in the Gluten-Free community since it was founded in 1974. In addition to multiple local branches across the United States, GIG has also increased its presence internationally to 29 countries. www.gluten.org.